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Winthrop University

Marketing 385: Marketing Research: In Class-Activity

Guide for Ostinell's Marketing 385 class

Student In-Class Research Activity

  1. MRI-Simmons 
    • ​​Using the 2018 NHCS study
    • How many adults, age 18-24 ate your favorite cereal in the last 6 months?
  2. Using the U.S. Census Bureau American FactFinder site:
    • Search for your hometown or county.
    • Report the population, median age, and the percentage of individuals living below poverty level. 
  3. Reference Solutions (formerly ReferenceUSA)
    Note: *Click link, then scroll down to choose "U.S. Consumers/Lifestyles.
    • ​​​Search for yourself by name & then scroll down to the Lifestyle Interests section.
    • Are the Lifestyle Interests listed for you accurate?
       (If the Lifestyle section is blank for your name, try a friend or family member.)

  4. MyBestSegments
    • Search for your zip code (home or current).
    • Do you agree or disagree with the PRIZM Premier lifestyle segments assigned to your zip code? Why?