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Company & Industry Research: Industry Information

Guide to finding information about companies, their history, strategic direction, reputation, financial soundness, industry profiles & ratios, product information, statistical & demographic information, and a project guide for BADM 180.

Industry Profiles

If you know the NAICS code for an industry, you can modify your results by changing from Keyword to NAICs in the dropdown menu beside the search boxes.

Industry Classification Codes

Trade Associations

Trade associations often collect industry statistics, maintain directories, publish white papers, research reports, and newsletters, organize conferences, and trade shows.  Business databases include articles and statistics from the publications of trade associations. Internet searches can help you find the web sites of trade associations.

Access to statistics collected by trade associations varies from freely available to members-only. Be sure to check press releases, which may include some statistics.