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Student In-Class Research Activity
- GfK MRI SMARTSystem University Reporter
- Using the 2016 Spring Reporter
- How many adults, age 18-24 ate your favorite cereal in the last 6 months?
- Using the U.S. Census Bureau American FactFinder site:
- Search for your hometown or county.
- Report the population, median age, and the percentage of individuals living below poverty level.
Note: *Click link, then scroll down to choose "U.S. Consumers/Lifestyles.
- Search for yourself by name & then scroll down to the Lifestyle Interests section.
- Are the Lifestyle Interests listed for you accurate?
(If the Lifestyle section is blank for your name, try a friend or family member.)
- Search for your zip code (home or current).
- Do you agree or disagree with the PRIZM Premier lifestyle segments assigned to your zip code? Why?