A virtual interaction between advertising agencies, marketers and media properties. Provides a search engine for media opportunities, rates and contact data for magazines, digital media, newspapers, television, direct marketing, out-of-home and radio. Media owners are provided the opportunity to showcase their entire portfolio of multi-channel advertising opportunities to media planners and buyers.
Winmo provides current, detailed data, including:
• Agency accounts, specializations, gross billings by media, and contact information for agency personnel
• Advertisers with significant spend on advertising annually
• Specific advertising data such as approximate annual advertising spend by media and agencies retained by the Advertiser
• Information on over 125,000 brand names
Winmo provides data and information found previously in Redbooks.
Other Useful Resources
Search Google for Media Kits ex: "Blue Cross Blue Shield Media Kit"
The Advertising Age Encyclopedia of Advertising
by John McDonough (Editor); Karen Egolf (Editor)
Publication Date: 2002-11-22
The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory.