Library Guides: IMCO 341 Advertising Principles: Demographic Information

Databases

The following documents will help you with searching and understanding the results in MRI.

Magazine Dimensions
Call Number: Ref HF6105 .U5 .M23

Magazine Dimensions examines aspects of the consumer magazine industry, including reader-per-copy, demographic trend data, and subscriber study statistics.
TV Dimensions
Call Number: Ref HE8700.8 .T917

TV Dimensions covers aspects of television viewership and demographics.