Skip to main content
MCOM 341 Advertising Principles
Search this Guide
MCOM 341 Advertising Principles: Demographic Information
This resource provides consumer demographics, lifestyle statistics, product usage data as well as advertising media preferences. You must set up an individual account to use.
The following documents will help you with searching and understanding the results in MRI.
How to Read an MRI Report
Call Number: Ref HF6105 .U5 .M23
Magazine Dimensions examines aspects of the consumer magazine industry, including reader-per-copy, demographic trend data, and subscriber study statistics.
Call Number: Ref HE8700.8 .T917
TV Dimensions covers aspects of television viewership and demographics.
Oct 21, 2019 12:07 PM
Login to LibApps