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IMCO 341 Advertising Principles
Advertising Resources
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IMCO 341 Advertising Principles: Advertising Resources
Introduction
Company/Product Information
Advertising Resources
Demographic Information
Online Resources
Winmo (formerly Redbooks)
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A directory of advertisers and agencies.
Books
The Advertising Age Encyclopedia of Advertising
Call Number: Ref HF5803.A38
ISBN: 1579581722
A 3-volume set that includes agency histories, advertiser/brand/market histories, biographies, and advertising theories and methods.
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