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IMCO 341 Advertising Principles: Advertising Resources

Online Resources

Winmo (formerly Redbooks) This link opens in a new window
A directory of advertisers and agencies.

Books

The Advertising Age Encyclopedia of Advertising
Call Number: Ref HF5803.A38
ISBN: 1579581722
A 3-volume set that includes agency histories, advertiser/brand/market histories, biographies, and advertising theories and methods.