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Healthcare Marketing: Industry and Market Research

Discovering NAICS Codes

There are a few ways you can go about discovering an Industry NAICS code.  

The easiest way to do so is to visit the Census' NAICS page.  You can then either do a keyword search for your industry on the left hand side of the screen, or you can browse the Classification system by clicking on the reference files (also on the left).  

Please be aware that newer industries may not have a NAICS code.  Social Networking sites, for example, were only recently added to the 2017 NAICS, and were not previously a recognized industry.

Industry Reports

Industry Codes

NAICS Codes

NAICS (pronounced "nakes") stands for North American Industry Classification System.

It's the standard for classifying business establishments and it groups them according to similarity in the processes used to produce goods or services.

All industries will have at least one associated NAICS code.

For example:

62 = Health Care and Social Assistance
6211 = Offices of Physicians
621111 = Offices of Physicians (except Mental Health Specialist)

621112 = Offices of Physicians, Mental Health Specialists

These codes help you to identify competitors, and they can help you find resources that will tell you more about your company's industry.

These codes are used throughout many of the databases that you will be using for this assignment.

Other Useful Resources