Marketing: Finding Videos

The Films on Demand database has three tabs: (1) segments within the film, (2) full title info and date, (3) related films which pertain to the film you’re currently viewing.

A few online films:

• The Persuaders (2004 – Frontline)
• Neuromarketing: Consumers Under the Influence (2009)
• Downscale Marketing: The Ames Phenomenon (2000 – a segment from PBS NewsHour)
• Designing for the User (2011)
• Product design and mass manufacture design optimization (2011)

More ways to search for streaming videos: In addition to browsing by the pre-defined Marketing subcategories within Business & Economics (under “subjects”), you can search by words pertaining to the concept you need. Plus, you can search by film segment or title.

Some example results searching for film segments:

• Marketing (over 300 – this is very broad; a focused research yields more useful results -- see more focused examples below)
• Advertising (over 300 – this is very broad in the same all-encompassing way as the “marketing” segment search)

In "Business & Economics" --> "Marketing subsection" --> more focused search terms:

• Applied marketing research
• Branding
• Consumer behavior -- draws from traditional marketing studies, psychology, and brain/neuroscience. Vantage points include consumer behavior as a rationale for marketing approaches, end-user orientation (such as e.g. packaging design with the user in mind), branding, and demographic targeting.
• Market research
  
• Marketing research
• Marketing case study
• Marketing case studies (these results differ from “case study” search)
• Product development
  
• Promotions (the term “promotions” is widely used, so many search results are about marketing but not all)
• Segmentation